The event titled "Marketing in an era of great change" at the Odesa National Economic University gathered over a hundred participants in a LIVE + ONLINE format.
Practitioners shared successful case studies on brand creation, urban marketing development, and new communication strategies in light of contemporary challenges.
Featured speakers included Ivan Liptuga, Director of the Department of International Cooperation, Culture, and Marketing of the Odesa City Council, and Irina Tishchenko, Head of the Marketing Department, who discussed the integration of international communication into the city’s marketing strategy.
The document «Cultural Development Strategy of Odesa 2025–2035» outlines the vision for Odesa as an open, innovative, and culturally rich city.
On our page, you will find key materials that unveil the cultural potential of Odesa:
- Cultural needs of Odesa residents and the concept of the Odesa myth;
- Historical aspects and the cultural myth of Odesa;
- Places of remembrance in Odesa;
- Catalog of the Kuyalnik crosses;
- The «Fragile Collection» project;
- Guide to crafting beautiful Odesa signage;
- Handbook on preserving cultural heritage;
- Educational course «About the City»
- Online course on the “Clear” platform;
- Visual symbols of Odesa.
These materials create a comprehensive understanding of Odesa's cultural brand, its values, mythology, and visual codes. They serve as a foundation for urban marketing development, communications, and tourism positioning, facilitating a unified dialogue between the city, its residents, businesses, and international partners.
